High Focus
We only work in a small number of selected therapy areas to ensure the highest service levels.
Market insights that sales data can't provide.
A deeper look at treatment patterns can reveal surprising facts about your therapy area.
Follow how patients move between treatment states
All dashboard figures shown are illustrative demo data. They do not represent real patients or customers.
Patient journeys: Illustrative demo data. From 100 therapy starts, 62 begin on low dose and 38 on standard dose; 42 patients remain stable on standard dose.
Clinic-level and geographic signals for sharper field-force focus.
Tactical work turns local market signals into a practical view of where to focus, what to monitor, and which territories deserve a different commercial conversation.
Mock clinic insights by treated patient base, growth, and market share.
Geographic insights are temporarily unavailable.
Clinic-level insights: Illustrative demo data. Clinics are compared by treated patient count, growth, and market share; KS Solna has the highest shown patient count at 188.
How we work
Deliverables
We provide the analytical backbone to both leadership teams and field forces.
Supporting pre-launch efforts with granular market insights.
Monthly or quarterly views for leadership and brand teams.
Interactive dashboards with personalised views that contain highly actionable data.
CEO
Fredrik has a background in economics and statistics, and started his career as a diplomat with the Swedish Ministry of Foreign Affairs, before moving to the world of technology and business.
COO
With an MSc in pharmacology from Uppsala University, Fredrik started out as a pharmacist, and then spent 8 years in the pharma industry, first at Bayer and then as a brand lead at Novartis.
CTO
Farshid holds a Ph.D. in Computer Science from Uppsala University and was formerly a Principal Engineer at King and Microsoft.
Powering leading brand teams in the Nordics
Usually as long as it takes to add us as a supplier. If we are a supplier we can act within a week if we have the necessary data. If it's a totally new therapy area it may take as long as 4-5 months to get all the data needed, but in such cases we first request data with no firm commitment from your side. We don't want to sell a project unless we know for sure we'll have the data needed to deliver.
Strategic work can examine patient journeys, switches, initiations, persistence, retention, treatment duration, and market dynamics. The goal is to help brand and leadership teams understand what is really changing in the market.
Very detailed. Contact us if you want to learn more.
Both. Often we start with a single report, which then evolves into recurring reports or an interactive dashboard once the definitions and operating rhythm are clear.
We combine registry expertise, technical execution, and commercial judgment. You work directly with a small senior team that cares about helping you win.