High Focus
We only work in a small number of selected therapy areas to ensure the highest service levels.
Powering data-driven brand teams
Tools and insights for fast-moving teams
Strategic data
Market insights that sales data can't provide.
Which movements are really driving the market?
A deeper look at treatment patterns can reveal surprising facts about your therapy area.
36low-dose patients escalated
42standard-dose patients stayed stable
11patients moved to lower maintenance
Patient journeys and switches
Follow how patients move between treatment states
Therapy start100
Low dose62
Standard74
High dose24
Stable77
Reduced11
Stop12
Tactical data
Clinic-level and geographic signals for sharper field-force focus.
Granular signals for field-force decisions.
Tactical work turns local market signals into a practical view of where to focus, what to monitor, and which territories deserve a different commercial conversation.
Prioritizeterritory focus
Comparelocal signals
Trackmonthly movement
Local opportunity explorer
Clinic-level insights
Mock clinic insights by treated patient base, growth, and market share.
Geographic insights are temporarily unavailable.
How we work
A small team with a sense of urgency
Deliverables
From data to action
We provide the analytical backbone to both leadership teams and field forces.
01
Commercial launch prep
Supporting pre-launch efforts with granular market insights.
02
Executive summaries
Monthly or quarterly views for leadership and brand teams.
03
Field-force dashboards
Interactive dashboards with personalised views that contain highly actionable data.
Meet our founding team
Fredrik Uddenfeldt
CEO
Fredrik has a background in economics and statistics, and started his carreer as a diplomat with the Swedish Ministry of Foreign Affairs, before moving to the world of technology and business.
Fredrik Malmqvist
COO
With an MSc in pharmacology from Uppsala University, Fredrik started our as a pharmacist, and then spent 8 years in the pharma industry, first at Bayer and then as a brand lead at Novartis.
Farshid Hassani
CTO
Farshid holds a Ph.D. in Computer Science from Uppsala University and was formerly a Principal Engineer at King and Microsoft.
We are located in Forskaren, next to Nya Karolinska.
Powering leading brand teams in the Nordics
FAQ
How fast can a first analysis start?
Usaully as long as it takes to add us as a supplier. If we are a supplier we can act within a week if we have the necessary data. If it's a totally new therapy area it may take as long as as 4-5 months to get all the data needed, but in such cases we first request data with no firm committment from your side. We don't want to sell a project unless we know for sure we'll have the data needed to deliver.
What questions can strategic data answer?
Strategic work can examine patient journeys, switches, initiations, persistence, retention, treatment duration, and market dynamics. The goal is to help brand and leadership teams understand what is really changing in the market.
How detailed can tactical views be?
Very detailed. Contact us if you want to learn more.
Do you build dashboards or reports?
Both. Often we start with a single report, which then then evolves into recurring reports or interactive dashboard once the definitions and operating rhythm are clear.
How is Campfire different?
We combine registry expertise, technical execution, and commercial judgment. You work directly with a small senior team that cares about helping you win.